Many individuals avoid the smaller social networking sites in favor of the big networks such as Facebook, Twitter and Linked In. Yet before you hop onto the Facebook bandwagon, let’s check some of the positive facets of smaller networking sites.
Go Where Your Prospects Are Online
The key to effective social networking online for business is to attend the networks where your customers socialize, conduct business, and network. In case your clients are all on a smaller networking site, speaking with the other person on the specific forum or message board, or chilling out on a popular website, then go there.
Think about it compared to traditional media. If you’re selling a mass-appeal product such as cookware, then direct television spots make sense. Everyone cooks or at least prepares food. That’s the reasons you see so many infomercials for products like microwave cooking products, George Foreman grills, pots, pans and similar items.
Yet a niche business such as model train hobbyists wouldn’t fare as well through direct television spots unless they were chosen very carefully, say placed within a special on the History channel on the growth and development of the railroads. Why? Because although collecting model trains is an excellent and popular hobby, it’s not really a hobby shared by everyone. For every person considering model trains, you will find nine others who don’t value them.
Your work as being a marketer is to find the 1 in 10 individual that wants – no, needs – the most recent, greatest and best model trains available.
If we’re referring to social networking rather than direct television spots, the analogy still holds true. Large sites like Homes With Hot Tubs do allow you to connect to huge numbers of people worldwide. You may achieve this to network or from curiosity. That’s all fine. But when you’re seeking to improve your time as well as efforts using social networking for marketing, its smart to find out first in which the 1 person in 10 who needs and wants your product or service is chilling out. Go there, be able to know people, and share messages linked to your product or service.
Marketing Through Social Network Sites
Where do you turn to advertise your product or service once you’re on a social network? Above all, don’t jump right in your sales hype. Nothing turns off prospective customers more than hard-hitting sales pitches before they’ve even gotten to know you.
Social networking sites are first of all about networking. Like in person networking events, you need to meet, greet, exchange pleasantries and get to know people. Then and just then can you introduce items you sell or want to promote. Don’t jump right into the sales hype before you’ve gotten to know someone. That’s about as obnoxious as a sexual come-on at a party when you’ve just met an individual. Don’t you need to know about them first?
Determine Which One Perform Best
One final method by which you can tell if small social network sites are better than large social network sites: test them.
Choose three of your favorite social networks. Choose among the smaller social network sites as among the three. Now begin to cultivate your messages and relationships. Develop an attractive profile whilst keeping on message. Which one works much better? Where are your leads originating from? A good way to set up this type of test as a direct marketing test of sorts is to create a unique URL for each and every social networking site profile and direct each URL right into a special landing page on the website. By doing this, your site dzffas provides you with the response rate to your social networking efforts.
The only way to really know which sites work ideal for your promotional efforts is to test them. Get going today! There’s almost no time like the current.