Musical.ly users opened their phones to a surprise today as they found the application replaced with a brand new logo and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed https://freetiktokfollower.com into its own TikTok app this morning. Existing Musical.ly users have already been migrated over to their new TikTok accounts, which have been updated with a new interface but still retains the core feature of both applications: short-form videos as much as 15 seconds.
Teen karaoke app Musical.ly, that had just reached a milestone of 100 million monthly active users, is an element of ByteDance’s larger technique to break in to the US market. In the first quarter of 2018, TikTok was the world’s most downloaded iOS app, according to a study from US research firm Sensor Tower. TikTok will always be a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe as the “Karma’s a bitch” makeover meme that went viral earlier this coming year, or news of Peppa Pig getting banned through the platform as a result of her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the modifications, while some are debating how you can identify themselves going forward: musically has become “tik tok” however i will always be a muser. not really a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the closest thing we’ll get to having Vine back. But although Musical.ly and TikTok are generally platforms for sharing 15-second videos, TikTok is going to be missing an essential part in the Musical.ly history, that was built on teens lip-syncing and dancing to music. All of the features to help make karaoke videos remain there, but rebranding the app with a new name and forcing the existing Musical.ly users to migrate to a different platform is really a move that may alienate the first community. It’ll be approximately the teens to decide whether TikTok’s popularity in China will translate to success in the united states.
The brand new app will retain the most popular attributes of both platforms and existing users will have their account, content and fan base automatically migrated towards the new TikTok app, that can have a new brand name and interface. The new app includes upgrades like a “reaction” feature that allows users to react to friends’ videos directly from the cell phone and enhanced creative tools, the company said in a statement on Thursday.
“Musical.ly recently reached a new milestone of 100 million monthly active users and we are excited to initiate a brand new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is really a natural fit given the shared mission of both experiences – to create a community where everyone can become a creator.”
TikTok is really a short-video sharing platform where users can watch and provide quick videos using music, stickers and animations as effects. It absolutely was probably the most downloaded non-game app within the Apple app store globally inside the first quarter of 2018, reaching 45.8 million downloads, in accordance with Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will stay being a stand-alone app.
As well as the new app, TikTok is launching several new creator programmes to supply users with technical support, performance insights and guidance on growth strategy. It is additionally launching a whole new safety centre, “to build an online experience that feels safe and welcoming,” according to the statement.
Most favored iPhone app Tik Tok hits 150 million daily users in China. Although messaging continues to be the dominant activity in China on mobile, users have more than tripled the time they spend watching short videos in the last year, based on the China Internet Report co-authored from the South China Morning Post, Abacus and 500 Starups.The number of monthly active users for short video apps in China, where Douyin competes with other platforms such as Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The market, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising need for more privacy controls to guard minors.