What’s the fastest way to get more new patients to your practice? Every practice owner wants the easy answer so when the phone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s how to prevent getting sold and instead find an online medical marketing firm that provides value. Ask these 5 questions.
Do they really measure success when it comes to trackable new patient leads?
Will they charge month to month or lock people into long-term contracts?
Can they offer proof the service(s) generate more new patient calls?
Could they be transparent or do they hide fees?
Do they manage your marketing for you personally?
See below for the details on each.
1. Do they measure success when it comes to new patient leads?
If you own a practice, the goal of medical marketing is to do just one important thing, which would be to have more new patients calling and or emailing your practice. It’s to not the number of ad impressions or Google views, branding, or page impressions or even total number of calls you receive. None of the things can be converted into new patients and sales.
Most medical marketing firms make an effort to bury you in data about stuff that has no tangible benefit. Some will even have you put special coding on your website throwing off your current marketing metrics. Instead look for a marketing firm which uses call tracking and form fill tracking to accurately figure out how many NEW Patients contact you monthly.
2. Do they charge month to month or lock people into long-term contracts?
Long-term contracts should be a large red flag. It’s a sales technique to sell services people may wish to dump inside a month or two that keeps you investing in 6-twelve months for something which does nothing. Ensure that you pick a medical marketing firm that charges over a month to month basis. This way, they’ll must continue to earn your company every month.
3. Can they provide proof the service(s) generate more new patient calls?
Ever endured someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you ought to know is the fact none of such work and one is even illegal. There is certainly zero proof that by using these marketing tools will attract a single new patient. However, there is lots of evidence that these are just approaches to charge your practice for services which do nothing.
Geo-fence display pushes texting in the market to prospects driving from your practice. Which is not merely annoying, and in case it worked would mess with this scheduling. The truth is, it doesn’t generate leads. Smart idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for a lot of local business owners but Google’s views it as being a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they earn any new patient calls and a lot of evidence they’re a total waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads and after that speak to several clients who’ve used it.
4. Will they be transparent or do they really hide fees?
In terms of price you’d like to know what you’re paying for, right? Yet a common ripoff strategy in the business would be to charge for Pay-Per-Click ads based upon a mythical ad cycle, say $1000 per cycle. Then your firm refuses to actually provide information about how much of that cash will actual AdWords spend versus within their pockets.
The only real transparent way to charge for medical PPC is always to charge a monthly management fee and after that perhaps you have pay for the AdWords spend entirely on your credit card. This way you know just how much you are make payment on marketing firm to manage your medical PPC and how much visited Google’s AdWords.
5. Do they manage your marketing to suit your needs?
There are a lot of low-cost website marketing services out there that provide you usage of software so that you can manage your marketing yourself. For example, there are a couple of companies that sell online review software, and almost none that train your team using it and be sure it’s helping you.
Getting usage of powerful online marketing tools is excellent, in principle, for those who have a Ph.D. in internet marketing and 40 hours a week to spare. On the other hand, if you currently have work helping patients, they are just a big total waste and money.
Make sure to check that the marketing firm does the work, so that you can focus on whatever you do best which can be helping patients. What’s the fastest way to attract new patients? Make sure for every dollar you put money into lead generation you’re qafkfk leads along with a positive ROI. It’s that simple. And avoid all of the nonsense about geo-fence displays, retargeting, banner ads along with other things which does nothing for your medical practice.